We are a 64 year old three-generation firm which is exclusively owned and operated by thirteen family members, four of whom are graduate gemologists. Not only do we have a large selection of classic and unique design new jewelry, we have antique, vintage and estate jewelry. We believe in spending a lot of time with and educating our customers to make them lifelong customers. We can do custom designs or creative modifications of existing styles in order to give you unlimited ideas and selection. One of our benefits for the customer is major emphasis on quality control. We don't "rubber stamp" any merchandise from our vendors. Each piece is meticulously scrutinized until it passes our critical inspection. We were just named Reader's Choice "Best Place To Buy A Diamond" by Ft. Worth,Texas. magazine for 2009. We offer a 2 for 1 trade-up in the future on any diamond purchased from us. We believe in "under-promising and over-delivering" in all areas of our business from sales to service.